When a person is craving weight loss, they are never craving weight loss. Weight loss in and of itself is meaningless. A person tends to crave weight loss because they believe that lost weight will change their life in some way. Hirschmann and Munter talk about this in their book When Women Stop Hating Their Bodies, saying that women tend to fall into the mistaken belief that you change your body and you change your life. Kate Harding pointed out in her landmark post on The Fantasy of Being Thin that we don’t imagine ourselves just as a thinner person, but as a different person. When a person wants to lose weight, they want something else to change.
Bolded the line that meant most to me. Read the rest of the article here.

